Web Design Tips

Animation and Motion Graphics in Web Design

Animation and Motion Graphics in Web Design Part One

Animation and Motion Graphics can really drive user emotion.

Animation has evolved a lot since it was first introduced as a web design element on the internet. Animation has really picked up a lot of steam in web design in the last several years and does not appear to be disappearing any time soon. We see all sorts of new creative possibilities and growth with Animation and Motion Graphics all the time and it just keeps improving in web design all the time.


Animation has really picked up a lot of steam in web design

Animation has brought more than just a quick loop to web design and the internet since it was introduced many years ago, with animated gifs and Macromedia Flash. It has grown to really engage users with interactive design features and elements, bringing valuable information to your web traffic.

Animation and Motion Graphics can really spice up web design and a static web page. Eye-catching Animation and Motion graphic effects can breathe life and adds another dynamic into your Web Design and website.

Here is a list of Animation and Motion Graphics that are already dominating the medium or are new and well on their way to a monitor near you in 2021 and the next few years.

Pre-Loader Animation


This technique is used to entertain and keep users engaged while content is loading in a website. There are countless types of pre loaders that can be used to keep users from leaving while content is loading, such as animated progress bars, entertaining cartoon animation, shape-changing animations and skeleton screens, just to name a few.

Background Animation


Background Animation can be used to help with building your brand and can engage your users. Background Animation used in web design can help users and web traffic learn more about your company.

Logo Animation

Animation and Motion Graphics in Web Design Logo Animation

Logo animation has become very popular in the last couple of years and are one of the top animation web design trends today. Numerous visual animation effects can be added such as expanding logos, hiding and revealing logos, morphing logos, rotating logo, 3D logos, animated hard-drawn logo, etc. A company’s logo is one of the first things users see when entering a website.  Your Logo should represent your brand, business and company/corporate identity. It should be catchy and memorable, and highlight your brand image.