Web Design Tips

  2. Home
  3. News
  4. Web Design Tips
  5. Search Engine Optimization (SEO) or (Pay Per Click) PPC: What’s the right choice?
Search Engine Optimization (SEO) or (Pay Per Click) PPC: What’s the right choice?

Search Engine Optimization (SEO) or (Pay Per Click) PPC: What’s the right choice?

Web Design Tips Hits: 2085

Most effective online businesses naturally aim to maximum revenue and the bottom line.

To achieve this goal, companies significantly depend on Search Engine Optimization (SEO) & Pay Per Click (PPC) in an effort to drive users and traffic to their online presence and websites. The more users to visit your site, the more sales, more exposure to your message and services.

Both Search Engine Optimization (SEO) & Pay Per Click (PPC) advertisement can offer profitable results. There are many differences between the 2 options. If your budget and time only allows for one of these marking options here are a few of the differences

com

Both Search Engine Optimization (SEO) & Pay Per Click (PPC) advertisement can offer profitable results.

seobenefits

The Search Engine Optimization (SEO) option

com

The right marketing tool to use strongly depends on what kind of company you run and what goals

SEO stands for Search Engine Optimization and as its name suggests, it targets organic search engine results. Before choosing to market your business with SEO, here are a few things to factor into your decision:

  • It’s free
  • 80% of website traffic comes from search engines    
  • Getting to the first page of search engines mean sustained traffic.

Keep in mind that since SEO is a free strategy, the competition will be extremely fierce. You won’t be the only one utilizing SEO, so you'll need to up your game. Improve your website’s functionality and aesthetics, as well as be consistent with your posts.
When to Choose SEO

The right marketing tool to use strongly depends on what kind of company you run and what goals you’ve set for the future. Below are more scenarios wherein SEO will be the better choice:

  • You’d rather invest time and effort to get results in the long run, instead of paying money for quick results. 
  • When you want to increase your website’s value.
  • Reaching the first page of a search engine means that you get sustained traffic.

The Pay Per Click (PPC) Option

The Pay Per Click (PPC) Option

com

PPC is a method that will get your website on the first page of a search engine

To use PPC, you'll need to dish out some cash to get results.

Unlike SEO that depends on consistently posting new content, PPC is a method that will get your website on the first page of a search engine through bidding. Here are a few handy things to know about PPC.

  • You need to bid a certain amount for your ads to appear in the “sponsored results” section of search engines.  
  • You pay for every person who clicks on your promoted campaign.
  • Examples of PPC tools include Google AdWords, Yahoo Advertising, and Facebook Promotions.

When to Choose PPC

If you are willing to spend money to generate traffic to your website, PPC is the way to go. Here are more circumstances wherein PPC will be the better marketing tool.

  • You want immediate results.
  •  You want to target a specific age group, income bracket, and other demographics. If you're aiming for keyword domination since the top 3 sponsored links on a search engine results page receives 50% of the traffic.
  • When you are promoting an event or limited-time offer.

PPC and SEO  they are very complimentary to each other. If you are able to manage both Search Engine Optimization (SEO) & Pay Per Click (PPC), you will get superior results rather than just choosing one.

Courtesy Of
https://www.webpronews.com
Images
https://www.webpronews.com

EB Web located in Abbotsford B.C. provides Professional Digital Marketing and Unique Web Design Services, Print Design Services, along with Expert Digital Marketing & Brand Building Services. Our Digital Marketing and Web Designer services include Custom Professional Web Design & Website Design, SEO (Search Engine Optimization), Web Development, Graphic Design, E Commerce, Content Management Systems (CMS), Mobile Web Design, Responsive Web Design, App Development, Marketing and Branding, Logo Design, Mobile & Responsive Website Design, Marketing, Content Marketing, Brand Awareness, SEM (Search Engine Marketing), HTML 5 and CSS3 Development, Google Ads, Social Media, Social Networking, Web Hosting, Animation, Multi-Media, Video Editing, Database Development, Customer Relationship Management (CRM), Content Management System (CMS), SEO (Search Engine Optimization) Friendly Content Creation, and much more.

Our Print Design Services include creating Business cards, Brochures, Business Stationery, Flyers, Branding Identity Kits, Magazines, Catalogs, Project Proposal, Menus, Resume, Wedding Invitation, Greeting Cards, Manual, Newsletter, and so much more, integrating your Website with your Digital Marketing & Brand Building while incorporating your brand & corporate identity to target your potential clients ensuring your business’s market share.

Our main emphasis begins with Digital Marketing including Web Design, Brand Building, SEO (Search Engine Optimization), and Graphic Design building your corporate identity, ensuring your brand is communicated and recognized to your target market, expanding your customer base and your business.

We are very flexible and make meetings with our clients easy and accommodating. Our EB Web office is conveniently located in Abbotsford B.C. just off the #1 highway central to these cities located in the Fraser Valley & Lower Mainland, Abbotsford, Aldergrove, Langley, Surrey, Clearbrook, Chilliwack, Mission, Matsqui, Sumas, Clayburn, Delta, White Rock, Burnaby, New Westminster, Vancouver, Coquitlam, Maple Ridge, Port Coquitlam, Port Moody, Richmond, and the surrounding areas.